The GRAMMYs came back home to NYC, and as official alcohol partner, Absolut didn’t hold back. With year 2 of Absolut Lime, we built and managed all official GRAMMYs parties set-ups and partnered with Spotify to throw our own pre-party with Rita Ora.

The party was held in The PUBLIC Arts Venue of PUBLIC Hotel and we created this immersive and fresh living environment filled with greenery overgrowing throughout the space. We had multiple projection mapped videos, infinity mirrors, and of course, lots of Absolut Lime.

Afterwards, we set up bars at just about every GRAMMYs event, and I focused on the full set-up of The Official GRAMMYs Afterparty. We brought elements from our overgrown forest and added some special elements like a mirrored diamond photobooth and beautiful lounge seating to try to distract from the clashing venue carpet ;).