peloton tour

We started with a custom-built 35-foot container turned showroom which housed two beautifully unique but relatable living spaces, each containing three Peloton bikes for people to demo.

In two and a half months we traveled to seven cities (Chicago, Aspen, San Francisco, San Diego, Charleston, Nashville, and The Hamptons) to produce 17 events. Over 1,400 email leads were captured with an even larger brand exposure and interaction.

Guests clipped in and took a live-streamed class from the studio, pre-recorded class, or even a scenic ride. Retail staff were on-site to answer any questions and at certain stops we invited Peloton instructors to do meet-and-greets with fans. In addition to the demo experience, we partnered with Sambazon, who ran a smoothie bar and made smoothies with ethically sourced, fair-trade certified Amazon Superfoods like açaí.

Role co-producer
For peloton
Date april – august 2017
Photo Credit marissa joy photography, matt powers photography, eli schmidt photography
Working For mkg