It was just too good of an opportunity to pass up a block party. This was “The Dawn of a New Era” for Atlanta for many reasons. Atlanta had just welcomed its new soccer team, the Atlanta United Football Club, for their inaugural season. Concurrently, the brand new Mercedes Benz Stadium was set to open its doors for The Falcons and Atlanta United home games. Oh yeah, and there was also a total eclipse for the first time in almost 100 years in the United States.
We had three weeks to produce a party for 150 of Atlanta United’s biggest fans. The event included a street closure, mural creation and reveal, ATL United meet-and-greets, eclipse viewing, tons of games, music, food, and lots of ATL Love. Delta Airlines, official sponsor of Atlanta United, wanted to show even more love and support for its hometown and new team sponsorship, and we did just that.